Shocking Ways Conservative Memes Influence Elections

In this study, we test several novel research questions and hypotheses related to the circulators and audiences of political memes using panel survey data collected during the 2020 u. s. Memes can be an edgier, faster way to get a political point across than a block of text or a lengthy video. But online misfires have hurt candidates and created major controversies.

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Heres a look at how memes are shaping presidential politics. Examples of the persuasive power of memes have appeared in efforts to spread political messaging, alter the stock market, or even influence the way the public thinks about war. Since kamala harris became the partys nominee, social media has seemingly exploded with memes, tiktok dances and videos dedicated to the vice president. Memes are sometimes seen by audiences as propaganda (dupuis & williams, 2019) and may use populist strategiessuch as employing polarizing speech, expressing political discontent, and criticizing elitesto convey their messages (kristensen & mortensen, 2021), suggesting that providing political information may not be a primary goal of these.

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Memestypically humorous or satirical images, videos, or text that spread rapidly onlinehave become an integral part of political communication, redefining how candidates and parties connect with voters. This shift is reshaping the dynamics of campaigns, creating both opportunities and challenges. If youve ever liked a political meme, watched a candidates live q&a, or seen an election ad pop up in your feed, youve experienced how campaigns use social media. Heres how they do it: They know what you like.

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