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Jan 1, 2023 · it analyses the effects of influencers' account characteristics (originality, quality, quantity and humor) on their followers' hedonic experience and perceived opinion leadership,. This study examines the impact of influencer marketing on consumer behavior through the lens of social influence theory, focusing on campaigns conducted on tiktok, a platform renowned for. Jul 19, 2024 · this conceptual paper investigates the impact of tiktok on customer purchase behaviours.
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It looks at the way consumers' views and decisions are influenced by influencers. Coupled with deep learning algorithms (hu et al. , 2022),. The outcomes of the econometric analysis offer valuable information into the influence of tiktok influencer marketing on consumer behavior.
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