Why The I Know That Girl Ad Is Going Viral

Branded female empowerment campaigns are nothing new: Consider dove’s “real beauty” ads, which use simple props to show how “real” women feel about themselves. These 15 tiktok advertising campaigns went viral and generated millions of views.

Read also: Exclusive: The Real Story Behind The Peyton Coffee Leak!

See how they were able to spark the hype and boost their brand reach. Most of the time, nobody can determine if their campaign will go viral and not all viral campaigns require a massive marketing budget. It’s often a random occurrence and cannot be planned. And before tiktok and instagram, that girl showed up in magazines, showing us all exactly what to do to have the perfect life.

Don't miss: Autumn NL: 7 Mistakes You're Making (And How To Fix Them)

The real question here is: Why won't this trend die? #thatgirl is taking over tiktok, but what's behind the viral trend and why is it potentially doing more harm than good? This is the 'that girl' tiktok trend explained, where it came from and how to achieve the vibe of the trend if that's what you're into. You may have come across the “that girl” trend on social media page:

Related: Krysten Ritter On Respect And Nudity: A Hollywood Story You Won't Believe